Attracting New Young Bikers By "Word Of Mouse"

[Leif]

It is conventional wisdom that the motorcycle industry is worried about the demographic shift of the oldest baby boomers hitting the United States legal retirement age of 65. As boomers or boomies retire, their older children called Generation X (born 1965 to 1980) and younger ones called Generation Y (born 1980 to 1995) are or will take major roles in our society. So, what's our industry is doing to tap this vast potential market? Sadly, almost nothing.

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